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History of the Pet Rock

Below is a brief list of historical facts about the pet rock. Visit our Resources page for links to websites detailing a more comprehensive account.

The pet rock was invented by Gary Dahl of Los Gatos, California in 1975.
Pet rocks were a short lived fad (roughly 6 months long).
The first pet rock was a plain gray stone purchased from a building supplies store.
The first pet rock was initially sold for US $3.95.
Pet rocks were shipped in a custom made cardboard box, padded with hay or straw.
Pet rocks were shipped with a training manual, which is said to be Gary Dahl's main success factor.